Percheron Horse Network

Leverage the internet to market your Percheron horses!

The internet is the most cost effective way to market your farm, services and horses to interested buyers. Dollar for dollar, no other medium can stretch your marketing dollars further than building a beautiful website which can share information and dazzle site visitors at the same time.

In addition to the fact that websites create the most advertising bang for your buck, you also have the power of the Percheron Horse Network behind you. The PHN is the number one site for marketing Percheron horses and related items. Our online community, dedicated specifically to Percheron horses, is one of the first stops that anyone searching for a Percheron will make on the web. Not only that, but our sites (especially featured sites) listed within the network are visited more frequently due to the leveraging power of networking.

Contracting with a website design company with experience in the draft horse industry, while slightly more expensive than creating your own site, will lead to a more professional web presence for your horses and your business. There are thousands of website design companies to choose from, but very few that design websites specifically for the draft horse industry, let alone Percheron horse farms.

Website Features

Why is a website a powerful tool? A website allows you to share an unlimited amount of information with a nearly unlimited amount of interested clients. Most importantly, that information is shared when its convenient for your clients. Your website is your doorway to the world 24 hours a day, seven days a week. The large scale draft breeders have already been using this gateway to new clients for years. You don't have to be a large-scale breeding operation to see the benefits of owning a beautiful website. With breed associations on 4 continents, Percheron horses are a global market. Your farm can be a part of that!

Examples of Web Page features include:

• Farm information
• Complete Sale lists
• Photographs of your horses and farm
• Pedigree listings
• Stallion listings - with breeding fees, offspring information, nominations, etc.
• Video clips
• Breeding and training contracts
• News and events at your Farm
• Show results
• Client Information
• Fees for Services offered
• much more!

Building Your Website

The first decision you need to make once you've decided your farm or business needs a website is this: Who is going to build my site? You pretty much have two options here: 1. You can build the site yourself. Or 2. You can hire a professional design company to build the site for you. The benefit of building the site yourself is cost. However, you will need a few other things like a photo editing program such as Photoshop which will allow you to create graphics and edit your photos. You'll also need an html program (to build your pages) and an FTP program (to load them on the web). You'll also need to consider where to host your site and how to optimize it for search engines.

Here are some keys to success when building a website:
- easy navigation (so people can find what they're looking for)
- a good balance of graphics and text
- clean pages & layout
- search engine optimization
- dynamic content (frequently changing to stay up-to-date)

Thanks for considering the Percheron Horse Network!